SOCIAL MEDIA

I’ve been lucky to work with the guidance of a brilliant social media manager

and we have jointly developed campaigns over the years we have spent together. Her specialty is strategy

and analytics, and mine is content, making the perfect pair.

Although we were the dream team, we are not without our challenges—the biggest of which is convincing the

“more traditional” generation that our innovative ideas would be effective in reaching their communication goals.

Take a look below to see how we've done.